Carlton Draught’s new TVC campaign
Here is the latest campaign for Carlton Draught, the sixth in the ‘Made from Beer’ series.
It was due to launch on television in February but was pulled by Carlton & United Breweries at the last-minute due to concerns that it may offend viewers.
The full series of 7 short spots can be seen at http://anyexcuse.com.au/ and is worth checking out, especially for Tingle, Weenis, and Wart.
The ads are pretty funny, and continue the humourous themes seen earlier in the series. I do hope, however, that the late jitters isn’t indicative of an increasing trend of advertisers becoming frightened enough about offending people that they substantially alter their marketing campaigns.
Updated: This campaign has now been pulled from the internet as well due to fears over a ‘public backlash’.
