Tag Archives: creativity

What/ who is Bluebird and how do I stop it/ him/ her?

As I was rushing to work (running late) on Friday morning, I nearly got knocked over by a bunch of protesters blowing whistles and wearing white chemical protection suits as I entered Central Station. Putting aside my wave of commuter-rage (how dare people get in my way, I am trying to get to work, ferchrissakes!), I checked out one of their placards, and saw “Stop Bluebird”, then realised they had it on their T-shirts, and were shouting it too.

Always one to be a part of a “Stop …” anything kind of campaign, I did a Google web search at my earliest opportunity, and was directed to a site called “Dreams of Anthropocene” at http://www.lulurich.com.au/ (everything I saw pointed towards stopbluebird.com, a URL that doesn’t seem to exist, instead re-directing to this one).

Continue reading

Google ads for Chrome extensions and Translate

I am a massive fan of Chrome, and have had it as my default browser for months at the expense of Firefox. Extensions have been available for a while and once downloaded the icons sit neatly alongside the address bar in the top right of the browser.

There are not as many available as in Firefox, as you might expect, but I already have Facebook, Delicious, Dropbox, Gmail, Digg, Evernote and Chromed Bird (an impressive Twitter extension).

Google has released a promo video for Extensions this week and it is equally impressive.

At the same time as this, a promo was released for Google Translate.  I have only started using this a lot recently since an old French friend got in touch via Twitter. In my limited experience it seems to be a great product, and again, the video is fantastic.

Carlton Draught’s new TVC campaign

Your Weenis, your Weenis, it's wrinkly and it's pink

Your Weenis, your Weenis, it's wrinkly and it's pink

Here is the latest campaign for Carlton Draught, the sixth in the ‘Made from Beer’ series.

It was due to launch on television in February but was pulled by Carlton & United Breweries at the last-minute due to concerns that it may offend viewers.

The full series of 7 short spots can be seen at http://anyexcuse.com.au/ and is worth checking out, especially for Tingle, Weenis, and Wart.

The ads are pretty funny, and continue the humourous themes seen earlier in the series. I do hope, however, that the late jitters isn’t indicative of an increasing trend of advertisers becoming frightened enough about offending people that they substantially alter their marketing campaigns.

Updated: This campaign has now been pulled from the internet as well due to fears over a ‘public backlash’.

Youtube ad campaign for Danish Tourism board depicts single mum looking for her child’s father

I have only just discovered this extraordinary ad campaign on Boing Boing – there was some controversy surrounding this back in September resulting in the ad being removed from Youtube.

Vodpod videos no longer available.

more about “Youtube ad campaign for Danish Touris…“, posted with vodpod

What makes this campaign extraordinary is the fact that rather than promoting safe sex, or prevention of STDs or unwanted pregnancy, it is in fact for the Danish Tourist Board, and the objective is to encourage more overseas visitors to consider Denmark as a holiday destination.

The controversial aspects of the campaign are clear, and have been discussed elsewhere, particularly on Adland.tv.

What struck me was the comments made by the CEO of Danish Tourism, Dorte Kiilerich.

“Karen’s story shows that Denmark is a free place with space for you to be who you want. The film is good exposure for Danish self-sufficient and dignified women.”

I don’t really see this at all, and judging by the controversy and subsequent apology, it would seem that other people don’t either. I am just wondering if this is because we aren’t Danish. Denmark is a society that really is socially ahead of the curve, having been the first country to legalise pornography (in 1969) and same-sex marriages (in 1989).

Maybe we just don’t get it because we are mired in antiquated behaviour and conservatism. Or maybe the idea was to play on national stereotypes and generate attention through controversy.

Thinking of cultural insensitivity in tourism advertising reminds me of the Broadcast Advertising Clearance Centre in UK banning the TV spots for Tourism Australia for featuring the word ‘bloody’ (a word so inoffensive in today’s society, that my grandmother would not be averse to using it).

It goes to show how even the smallest of issues can be misconstrued and misinterpreted, with the original objective and intention completely lost in the ensuing public debate.

My favourite campaign of 2009 – Choose a Different Ending

There has been loads of innovative work out there this year, but the campaign that impressed me most was ‘Choose a Different Ending‘. This was created for the Metropolitan Police (in conjunction with http://www.droptheweapons.org/) by AMV BBDO UK, and was directed by Nottingham-based short film-maker Simon Ellis. The objective was to raise awareness of knife-related crime in London.

The set-up is a series of short interactive YouTube videos where the viewer gets to choose what happens next by clicking on one of the options. So, in the first video, when the protagonist (the film is shot in the first-person) is about to head out with his mates, the first choice, as a hand hovers over a knife rack, is ‘Take the Knife’ or ‘Don’t Take the Knife’. As you choose your options you will very quickly be moved in to situations of varying severity, such as getting arrested for possession, or ending up looking at a life sentence for stabbing someone in the chest.

This is of course unless you reject repeated calls to grab a weapon, in which case you end up at a party dancing with the girl of your dreams. What I noticed is that each time I have gone through the options, this is the last path I took!

Alongside the YouTube channel there was also a TV component with the same different endings.

It was really the user interaction aspect that made this campaign stand out for me, rather than anything based around results. It builds on the well-established Public Service Announcement and brings it in to the modern age using social media in an original fashion.

Regarding results, the YouTube channel has had over 460,000 views which sounds a little underwhelming for something that was clearly designed to be a viral hit and beyond that it is quite hard to get any idea of how the campaign performed against expectations, etc. It would be interesting to find out as this is an excellent idea, executed to perfection and I would like to see this sort of work encouraged in the future.