Tag Archives: innovation

What/ who is Bluebird and how do I stop it/ him/ her?

As I was rushing to work (running late) on Friday morning, I nearly got knocked over by a bunch of protesters blowing whistles and wearing white chemical protection suits as I entered Central Station. Putting aside my wave of commuter-rage (how dare people get in my way, I am trying to get to work, ferchrissakes!), I checked out one of their placards, and saw “Stop Bluebird”, then realised they had it on their T-shirts, and were shouting it too.

Always one to be a part of a “Stop …” anything kind of campaign, I did a Google web search at my earliest opportunity, and was directed to a site called “Dreams of Anthropocene” at http://www.lulurich.com.au/ (everything I saw pointed towards stopbluebird.com, a URL that doesn’t seem to exist, instead re-directing to this one).

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Carlton Draught’s new TVC campaign

Your Weenis, your Weenis, it's wrinkly and it's pink

Your Weenis, your Weenis, it's wrinkly and it's pink

Here is the latest campaign for Carlton Draught, the sixth in the ‘Made from Beer’ series.

It was due to launch on television in February but was pulled by Carlton & United Breweries at the last-minute due to concerns that it may offend viewers.

The full series of 7 short spots can be seen at http://anyexcuse.com.au/ and is worth checking out, especially for Tingle, Weenis, and Wart.

The ads are pretty funny, and continue the humourous themes seen earlier in the series. I do hope, however, that the late jitters isn’t indicative of an increasing trend of advertisers becoming frightened enough about offending people that they substantially alter their marketing campaigns.

Updated: This campaign has now been pulled from the internet as well due to fears over a ‘public backlash’.

My favourite campaign of 2009 – Choose a Different Ending

There has been loads of innovative work out there this year, but the campaign that impressed me most was ‘Choose a Different Ending‘. This was created for the Metropolitan Police (in conjunction with http://www.droptheweapons.org/) by AMV BBDO UK, and was directed by Nottingham-based short film-maker Simon Ellis. The objective was to raise awareness of knife-related crime in London.

The set-up is a series of short interactive YouTube videos where the viewer gets to choose what happens next by clicking on one of the options. So, in the first video, when the protagonist (the film is shot in the first-person) is about to head out with his mates, the first choice, as a hand hovers over a knife rack, is ‘Take the Knife’ or ‘Don’t Take the Knife’. As you choose your options you will very quickly be moved in to situations of varying severity, such as getting arrested for possession, or ending up looking at a life sentence for stabbing someone in the chest.

This is of course unless you reject repeated calls to grab a weapon, in which case you end up at a party dancing with the girl of your dreams. What I noticed is that each time I have gone through the options, this is the last path I took!

Alongside the YouTube channel there was also a TV component with the same different endings.

It was really the user interaction aspect that made this campaign stand out for me, rather than anything based around results. It builds on the well-established Public Service Announcement and brings it in to the modern age using social media in an original fashion.

Regarding results, the YouTube channel has had over 460,000 views which sounds a little underwhelming for something that was clearly designed to be a viral hit and beyond that it is quite hard to get any idea of how the campaign performed against expectations, etc. It would be interesting to find out as this is an excellent idea, executed to perfection and I would like to see this sort of work encouraged in the future.

Creating a workplace culture that fosters innovation

I have been part of a team in 2009 that has been looking at innovation, and how to create an environment in the workplace that encourages ideas. Not only this, but what processes are in place to define, refine and implement these ideas.

It has been a fascinating exercise, and we have discovered some great articles along the way, which I have listed below.

50 ways to foster a culture of innovation – from Idea Champions. 50 might sound like a lot, but these are simple and also represent a back-to-basics look at what a good company culture should look like.

From the Center for Business Planning, the Mission Statement. The Mission Statement is critical to any organisation in that it ties in to the What, When, Why, How aspects within the innovation process.

Similarly, from QuickMBA, the Business Vision and Company Mission Statement, which expands the idea of the Mission Statement to include core values, core purpose, and visionary goals.

Hat-tip to Piete Berkel for finding these great articles.