Tag Archives: print

New Gut Foundation ad reminiscent of ‘scam’ WWF ad

A new campaign for the Gut Foundation uses the impact that a terrorist attack on Sydney would create to raise awareness of bowel cancer, Cancer ad features terror attack on Sydney.

Having watched the ad, I am reminded of an unathorised, ‘scam’ ad allegedly created by DDB Brazil for the WWF earlier in the year, which had a video version and a print version.

DDB Brazil denied creating this, and the WWF denied commissioning it in the ensuing controversy, which gives an insight as to what may unfold when the Gut Foundation’s ad launches.