Tag Archives: television

What/ who is Bluebird and how do I stop it/ him/ her?

As I was rushing to work (running late) on Friday morning, I nearly got knocked over by a bunch of protesters blowing whistles and wearing white chemical protection suits as I entered Central Station. Putting aside my wave of commuter-rage (how dare people get in my way, I am trying to get to work, ferchrissakes!), I checked out one of their placards, and saw “Stop Bluebird”, then realised they had it on their T-shirts, and were shouting it too.

Always one to be a part of a “Stop …” anything kind of campaign, I did a Google web search at my earliest opportunity, and was directed to a site called “Dreams of Anthropocene” at http://www.lulurich.com.au/ (everything I saw pointed towards stopbluebird.com, a URL that doesn’t seem to exist, instead re-directing to this one).

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Carlton Draught’s new TVC campaign

Your Weenis, your Weenis, it's wrinkly and it's pink

Your Weenis, your Weenis, it's wrinkly and it's pink

Here is the latest campaign for Carlton Draught, the sixth in the ‘Made from Beer’ series.

It was due to launch on television in February but was pulled by Carlton & United Breweries at the last-minute due to concerns that it may offend viewers.

The full series of 7 short spots can be seen at http://anyexcuse.com.au/ and is worth checking out, especially for Tingle, Weenis, and Wart.

The ads are pretty funny, and continue the humourous themes seen earlier in the series. I do hope, however, that the late jitters isn’t indicative of an increasing trend of advertisers becoming frightened enough about offending people that they substantially alter their marketing campaigns.

Updated: This campaign has now been pulled from the internet as well due to fears over a ‘public backlash’.

What’s worth more, a Tooheys New or a Bud?

There is an obvious similarity between the new Tooheys New TV campaign:

and one of the Budweiser Super Bowl ads:

The Tooheys New ad was created by Saatchi & Saatchi and the Budweiser ad by DDB Chicago.

They seem way too similar for it to be a coincidence, but either way, I really like the concept.

I found the Budweiser ad, along with all Super Bowl 44 ads at Advertising Age, and the Tooheys New ad, along with the other spots in the series, at Mumbrella.

Online Metrics: Trends for 2010 from Mediapost

Great post here from the Mediapost Online Metrics Insider blog. Written by Josh Chasin, who is the chief research officer at comScore, Inc. in the U.S. it looks forward to what might happen in 2010 around online measurement and how that might expand to include wider media channels.

Online Metrics: Trends for 2010

The articles touches on 3 subjects of great interest to me, as follows.

The symbiotic relationship between panel-based audience measurement and web analytics and how these two aspects will continue to overlap and benefit the overall objective of obtaining  accurate data.

Secondly, the benefits of using online as a brand-building tool. Whilst I am surprised that there is still skepticism around using online for the purposes of effective brand-building, I see this as an engaging challenge and one that will surely develop rapidly in 2010.

Thirdly, the importance of cross-platform measurements. How do we equate digital measurements to other metrics such as TARPs? Should digital be looking to move closer to these models in order to offer advertisers more value, or should other media be moving closer to digital? This side of things will only become more important as mobile take up continues to grow at such a huge rate.

A fascinating find in this article is the exercise conducted by the Washington Post in 2007 (Violinist Joshua Bell played incognito in a Washington Subway), which was “an experiment in context, perception and priorities”, according to writer Gene Weingarten. How important is contextual relevance? Do we only see something of worth if it is in the right setting?

Do you have time for beauty?

My favourite campaign of 2009 – Choose a Different Ending

There has been loads of innovative work out there this year, but the campaign that impressed me most was ‘Choose a Different Ending‘. This was created for the Metropolitan Police (in conjunction with http://www.droptheweapons.org/) by AMV BBDO UK, and was directed by Nottingham-based short film-maker Simon Ellis. The objective was to raise awareness of knife-related crime in London.

The set-up is a series of short interactive YouTube videos where the viewer gets to choose what happens next by clicking on one of the options. So, in the first video, when the protagonist (the film is shot in the first-person) is about to head out with his mates, the first choice, as a hand hovers over a knife rack, is ‘Take the Knife’ or ‘Don’t Take the Knife’. As you choose your options you will very quickly be moved in to situations of varying severity, such as getting arrested for possession, or ending up looking at a life sentence for stabbing someone in the chest.

This is of course unless you reject repeated calls to grab a weapon, in which case you end up at a party dancing with the girl of your dreams. What I noticed is that each time I have gone through the options, this is the last path I took!

Alongside the YouTube channel there was also a TV component with the same different endings.

It was really the user interaction aspect that made this campaign stand out for me, rather than anything based around results. It builds on the well-established Public Service Announcement and brings it in to the modern age using social media in an original fashion.

Regarding results, the YouTube channel has had over 460,000 views which sounds a little underwhelming for something that was clearly designed to be a viral hit and beyond that it is quite hard to get any idea of how the campaign performed against expectations, etc. It would be interesting to find out as this is an excellent idea, executed to perfection and I would like to see this sort of work encouraged in the future.